At the start of a New Year, many people reflect on what they’ve learned over the past year and what they aspire to learn in the new one…
We hope that the idea of a fresh start beginning in 2021 energises you to grow both personally and professionally. As far as Salesforce Trailhead is concerned, you are certainly empowered to do both, whether you’re a beginner user or advanced admin.
Here are the trails we recommend that you complete via Salesforce Trailhead in 2021. Start making your To-Do List today!
10. Lead During Challenging Times
2020 has been one of the most challenging years many of us have seen in our lifetimes at both a personal and professional level.
Going into 2021, it’s imperative that your organisation leads with a sense of hope, preparedness, and understanding. Not only is this trail important for your organisation’s leadership team to complete, but it’s also important for employees at every level.
When there is a more thorough shared understanding of an organisation’s work culture, business outcomes and morale is boosted.
This trail will help you lead with empathy, foster connections and build camaraderie, develop inclusive leadership practices, have more effective one-on-one meetings, increase organisational alignment, and more.
9. Measure Your Marketing Impact
The way we market to our customers has undoubtedly changed in 2020, with empathy being a key driver of conversations, whether you’re B2C or B2B, no matter your industry.
This trail helps you explore your marketing impact through important integrations with Google Analytics 360, helps you grow your insights and understanding of the messages that resonate most with your target audience through marketing intelligence, how to use Datorama for Marketing, how to unify your marketing reporting, and more.
These tools help marketers understand how the language, messages, and tone they’re putting on the Web relates to their target audiences.
8. Inclusive Marketing Practices
This builds off of #7, and while it isn’t technically a trail, we still encourage you to explore the module because it’s a very important one to consider when it comes to understanding and empathising with all of your prospects, leads, and customers.
This trail helps the modern marketer understand the importance and impact of inclusive marketing with your audiences and within your organization. Moreover, it can help you create a better brand and even an inclusive culture within your workforce.
This module is important to complete to understand why we measure the impact of our messaging with the aforementioned tools as marketers.
Learn all about:
- Tone, Language, and Representation
- Context, Appropriation, and Counter-Stereotyping
- And How to Develop an Inclusive Review Process
7. Discover Sales Cloud
If you are ready to boost your team’s productivity levels and grow your business, this trail is a must in 2021. This trail will familiarize you with:
- Sales Cloud Basics
- How to Grow Your Business with Sales Cloud
- How to Measure the Sales Metrics that matter most to your business
- The Salesforce Platform Advantage
- Lead to Cash Sales Features
- And More
6. Get Started with Service Cloud for Lightning Experience
Help your customer service team seize the advantages of Service Cloud for Lightning Experience this year. In this trail, you will learn about:
- How to Begin Your Service Journey
- How to Administer Service Cloud
- The Case Management Automation Process
- Creating Digital Engagement on Multiple Channels
- The Service Cloud Agent Experience
- And Much More
5. Create a Sustainable Future
Sustainability is on many peoples’ minds lately. Salesforce Trailhead does a good job of not only covering technical know-how but cultural and big picture impact as well.
If you would like to learn more about how to create a sustainable future starting with your organisation, this is a great trail to embark on!
4. Admin Beginner
We challenge you to start your #AwesomeAdmin journey this year! Be inspired to take the next step with your Salesforce journey. If you’re already an #AwesomeAdmin, explore the Salesforce Trailhead database for a like-minded trail that will challenge you to take your skillset to the next level.
Keep learning and growing! Learn all about:
- Salesforce Platform Basics
- Data Modeling
- Data Management
- Lightning Experience Customization
- Salesforce Mobile App Customization
- User Engagement
- Reports & Dashboards for Lightning Experience
3. Prepare for Salesforce Releases
Whether you are a user or admin, having insight into the Salesforce Release process, preview, new features, communications, and more of the like, is crucial to your organisation’s success.
Staying up to date with the latest releases will help your organisation stay ahead, modernize the customer experience, and improve your business results.
2. Enhance Employee Wellbeing with Camp B-Well
In this trail, users will learn about how Salesforce improves employee wellness with its Camp B-Well programming, which helps you understand what a healthy workforce looks like, how to create a culture of wellbeing, how to put wellbeing into action in the workplace, starting a healthy eating program or challenge within your organisation, being mindful, and much more.
2020 has helped us recognize that employee wellness is pivotal for personal and professional development. Moving into 2021, it’s important for leadership to guide their workforce with this sense of compassion and understanding.
Attention to wellbeing will get your business far in today’s marketplace.
1. Grow Faster with CRM
In this classic trail, users get top tips to grow, utilizing the power of CRM, specifically with Salesforce CRM. This is a great trail for Salesforce admins and users alike to complete. Learn the basics of:
- Sales Cloud
- Service Cloud
- Marketing Cloud
If you’ve yet to complete this trail, this is a can’t-miss at the start of 2021. Reinvigorate your CRM strategies and approach. Start fresh in the New Year.
Whether the trail acts as a refresher or presents new information, there is a lot to be excited about concerning the possibility of accelerating growth with the power of CRM. What a great way to start a New Year professionally-inspired!
Which of these trails do you most look forward to completing in 2021?