Marketing Cloud: Features and Benefits

The era of digitisation is surging with the evolution and advancements of technologies. Gone are the days when businesses used to rely only on a traditional marketing approach to reach customers and then wait for a month to get feedback.

Today, on the contrary, with the Salesforce Marketing Cloud platform, businesses not only can get real-time reviews for their products and services but, also streamline and personalise their message as per the requirements and message.

Salesforce Marketing Cloud is an integrated customer engagement platform that helps businesses in delivering personalized & scalable customer engagement.

According to a study by FutureWise Research and Consulting, the global marketing cloud platform is expected to reach US$ 11 billion by the end of 2027, and it will grow at a CAGR of over 8%.

The increasing market value and demand of the Marketing Cloud indicates that the future of this platform is flourishing.

Now, let us move ahead and discuss the different ways through which you can leverage this intelligent platform and organize your marketing strategies.

But before that, let’s first understand the basics of Marketing Cloud.

Marketing Cloud Platform – Connect With Customers with the Right Message, in the Right Tone, at the Right Time.

As per a study conducted by expandedramblings.com, 15% of Salesforce revenue comes from Marketing Cloud sales. It means that companies across the world are gradually adopting this technology. If you would also like to adopt Marketing Cloud Solution here are few important things that help you make a decision. 

Know Your Clients with Marketing Cloud

The marketing cloud platform helps you connect customers’ data from multiple sources and devices and offer you a unified view of every customer. 

Personalize Communication with Clients

To harness the full potential of the Marketing cloud platform, you can also leverage the powers of Einstein. It will help you organize each interaction. You can more efficiently listen, interpret, and respond to customers’ queries with personalized communication and in a trusted manner.

Deep Analysis of Marketing Campaign

Marketing Cloud lets digital marketers analyse the effectiveness of a marketing campaign across different channels and devices. Artificial Intelligence and Google Analytics 360 will be amazingly helpful.

Perfect Solution for Both B2B and B2B Business

Irrespective of your customers, be it a business or a consumer, with Marketing Cloud solutions, you can unify data sources, personalize every channel, and engage with clients at every stage of communication.

Top Features of Salesforce Marketing Cloud Solution

Maintaining a good relationship with existing clients and building a better relationship with prospective customers is key to the success of any business.

And Salesforce Marketing Cloud is a perfect key to unlock the ample benefits to businesses. The platform is fitted with multiple & exciting features.

Here are some key features of the marketing cloud:
  • Customer journey management
  • Drag and drop segmentation
  • A/B and random-split testing
  • 1:1 content personalization
  • Deliverability tools
  • CRM and cross-channel integration
  • Pre-built templates and themes
  • Messaging for every step of the customer journey
  • Facility of MMS and SMS
  • Predictive intelligence
  • Efficient profile filtration
  • Comprehensive and real-time tracking and reporting
  • Customer experience building
  • Goal setting and tracking

You can also connect with a Salesforce consulting services provider and learn the features of the marketing cloud.

Benefits of Salesforce Marketing Cloud for Businesses

There are multiple Salesforce marketing cloud benefits, and out of them, we have mentioned below some top advantages of marketing cloud. Let’s have a look.

Customized & Targeted Customer Journey

The platform empowers businesses to customize their online marketing strategies according to market demands. You can create a personal touch with every customer without any problem with the help of marketing cloud customisation.

You can also learn the different requirements of your clients by keeping in touch with them at different touchpoints and improving the profits and growth with proper marketing strategies.

Better Customer Understanding

The intelligent marketing cloud platform can connect data with the marketing processes and help you optimize them effectively in such a way that you plan your marketing strategies more accurately and result-driven.

With Salesforce marketing cloud integration services, you can easily adapt to different changes that occur in the market. It will help you to easily understand your customers and build a strong relationship with them. You can make the right decision at the right time with the help of a better understanding.

Targeted Call To Action

As you can achieve a high level of personalization through this platform, you can also send unique and targeted CTAs to every customer based on their profile attributes, interests, and behaviours.

Be it mobile, social, or email you can send CTA to the right set of the channel with the help of marketing cloud solution.

Utmost Security

With Salesforce marketing cloud by your side, you need not have to worry about the misuse of data or data breach. Salesforce is always known for its unparalleled security. You can analyse the data and protect your business from all kinds of online harm. Marketing Cloud also helps in data encryption between your company and prospects.

Strong Decision Making

As we know that Marketing Cloud helps businesses to garner real-time and sufficient data from their marketing plans and campaigns. The availability of sufficient data will help you make a strong and well-informed decision.

You can curate all the information presented to you via the marketing cloud, analyse them, and ultimately visualize future trends making your choice more accurate.

Ultimate Customer Satisfaction

A marketing plan is considered successful when customers get satisfied with products and services. The Marketing Cloud integration services assure you ultimate customer satisfaction. It will guarantee the happiness of your customers.

Marketing Cloud Tools for Different Marketing Requirements

The benefits of Marketing Cloud can be harnessed with the help of the marketing cloud tools, which are explained below. 

Journey Builder – Businesses can create customized customer journeys via different channels and devices.

Email Studio – You can build customised and personalised marketing campaigns with the world’s no.1 email marketing platform.

Audience Studio – You can easily curate and activate customer data from any source on a unified DMP (Data Management Platform).

Mobile Studio – Help you execute and analyse marketing strategies over mobile devices. It promotes interaction with customers via SMS, push notifications, group messaging, etc.

Social Studio – This tool is to empower your social media platforms. You will be able to properly listen, publish, and engage with your prospects across multiple social channels.

Advertising Studio – Now you can effectively re-engage with your customers with the help of the Marketing Cloud solution. Create 1-1 advertising with the help of the marketing cloud advertising studio.

Datorama – With the help of Dataroma you can access all your data through the dashboard. Datorama also helps you control your return on marketing investment and bolster your business growth.

Interaction Studio – Evident to its name, the interaction studio will help you visualize, track, and manage real-time customer experiences. The interaction studio drives valuable engagement at the right time, just like your customers want.

Data Studio – If you want to discover the right set of audience for your business, then the data studio will be a perfect choice for you. It will help you discover the audience, acquire data, and give complete control of data. It provides valuable customer-centric data to businesses and helps them improve revenue.

Pardot – It is a well-known B2B marketing tool that makes marketing automation easier to empower sales teams at the time of deal closure. Businesses can create meaningful connections with Pardot.

Google Analytics 360 – This tool is developed by the tech giant Google and it allows users to garner and utilize all the insights from customers to understand them better and obtain more from the marketing actions.

How to Successfully Implement Marketing Cloud in Your Business?

Before you hire a Salesforce consulting service and seek marketing cloud integration services, it’s better to have a basic understanding of the marketing cloud implementation.

Here are the best tips to consider while marketing cloud implementation process:
  • Analyse and finalize the point from where you will start implementing a marketing cloud like the required tool, required features, purpose, etc.
  • Get the right set of people for a successful marketing cloud implementation.
  • Never hesitate to acknowledge where you need help.
  • Establish a well-defined goal for your team.
  • Analyse and define the right set of audience to target.
  • Properly map the entire customer journey.
  • Define nomenclature and clear documentation of the process.
  • Communicate with the team and stakeholders for proper progress tracking.

Never forget to deeply analyze the implementation process, and find the areas where you can improve in the future.

Conclusion

The post is created to help give you a proper understanding of the Salesforce marketing cloud, its features, benefits, and implementation process. We hope now you can hire marketing cloud integration services without any technical difficulty.

source: https://www.forcetalks.com/blog/what-is-marketing-cloud-know-the-features-and-benefits-for-businesses/

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