Discover Your Niche In Salesforce

Considering the freelance work-life but don’t know where to start? This mini-series will show you how to run a Salesforce freelance business, digging into real world discussions of how to start and thrive as a Salesforce freelancer.

This episode features David Liu and Ben McCarthy. David is a 7x Salesforce MVP and Salesforce Technical Architect at Google. He’s the founder of, which helps point-and-click Salesforce admins learn Apex. Ben is the founder of SalesforceBen, and has various roles over the years working for end users, ISV’s, before founding EMPAUA’s UK office (a consulting partner that works with hypergrowth firms across Europe to implement and optimise Salesforce).

Show Notes:

  • We kicked off our conversation by talking about goals – what David’s goals were when he started and Ben’s when he started, plus how goals and personal brand evolves over time.
  • Why there are lots of niches still available in the Salesforce ecosystem, but you should define a niche that’s as small as possible – “once you think you’ve found your niche, cut it in half”
  • Why David would probably use video rather than blog if he were starting today.
  • “If you start small and put in all the reps…you almost cannot fail” to build a successful brand, and the importance of persistence: setting a cadence and sticking to it consistently
  • How to avoid analysis paralysis. You can’t figure out your niche in isolation, you need to get started and make mistakes along the way.
  • …and more!

Referenced in this episode:

About Your Host

Brian Shea is a Salesforce Architect and self-employed consultant. Read more…

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