In our most recent #SalesforceQA, we caught up with Cornelia Eyraud, Pre-Sales Solution Engineer at Atos.
Cornelia mentions the key traits needed to succeed in Marketing Cloud, highlights relevant resources for learning more about Marketing Cloud, and discusses whether certifications are essential for a career in the ecosystem.
Salesforce Republic (SR): Could you start by telling us a bit about your background and why you pursued a career in the Salesforce ecosystem, specifically Marketing Cloud?
Cornelia Eyraud (CE): I came across Salesforce back in 2011 when I was a junior CRM consultant at Capgemini and I was just impressed by the user friendliness of the platform, its adaptiveness as well as the overall ecosystem, which was so dynamic, compared to what I was working with. From then, it’s been a long and happy love story with Salesforce.
SR: From your experience as a Marketing Cloud Consultant, what would you say are the key traits needed for success in this role?
CE: Curiosity and eagerness to learn more about your client’s business comes to mind. You can succeed by being passionate and determined to deliver the best platform. Finally, being creative helps drive technology and is essential to be successful in this role.
SR: As a Certified Marketing Cloud Consultant, would you say that it is essential for those looking to pursue a career in Marketing Cloud to become certified?
CE: I would not say it is essential, but it helps you to get familiar with all the bells and whistles of Marketing Cloud. Without it, for me, it would have been a long struggle to get the same level of knowledge I have now. And of course, the certification certainly reassures the client on your qualifications.
SR: What resources would you recommend for aspiring Marketing Cloud Consultants?
CE: I would recommend reading Salesforce marketing blogs; I started working in the Salesforce ecosystem back in 2011 when there was no Trailhead, and I found these blogs to be extremely useful.
I would also recommend using Trailhead – it’s a great way to learn – as well as the Salesforce Marketing Cloud YouTube channel, as this will enable you to see the tool and the solution being implemented which can give you a deeper understanding when learning the platform.
Finally, I would suggest participating in Marketing Cloud webinars and Bootcamps.
SR: What are some of the best (and most challenging) things about working in Salesforce Marketing Cloud?
CE: The most challenging thing about working on Marketing cloud is the lack of access to a Marketing Cloud sandbox, as you cannot efficiently test things out.
The best part is being closer to your client’s business, and the opportunities to learn are endless. In the past I worked on Marketing Cloud for a clothing company and I learnt there a lot of things around marketing and creativity. As I mentioned I think that creativity drives technology and not the other way around.
SR: In your opinion, what the main benefits to businesses when implementing Marketing Cloud?
CE: It is an all-in-one solution, you have access to all your SF regular database and modules. For example, when you build the API, you can connect your Marketing Cloud instance with other systems in your company, which will give you a better understanding of your clients across every channel at any time.
On top of that, you can deploy your marketing campaigns straightaway. For me and for any business, it’s not only a huge time saver but it gives you that omnichannel view of the consumer.
SR: Finally, what are your predictions for the future of Marketing Cloud in 2021?
CE: I think with AI and the integration of Google solutions, Facebook, Commerce Cloud and other apps in Marketing Cloud, clients with this technological edge will be best equipped to acquire and retain customers. And most importantly, they will be able to reach the customer base that corresponds to their brand, and those customers will become their ambassadors.
SR: Bonus question: what’s the best piece of advice you have received throughout your career?
CE: Be open to change – this is particularly true for the Salesforce ecosystem which is constantly evolving – and continue to learn while listening to music that inspires you to surpass yourself.
If you’re a Salesforce professional and would like to join Cornelia in our Q&A series, please get in touch with us today!