Salesforce has remained at the forefront of CRM technology with its feature upgrades. As digitalization keeps spreading, an increasing number of businesses are turning to digital selling to stay competitive. As a result, there is a noticeable surge in Salesforce consulting and implementation for businesses.
Salesforce continues to bring new features and products to the market year after year. Salesforce is unique in that it regularly releases new feature sets for enterprises. Several versions every year, new features, convenience, the list goes on and on.
With such innovation, those who use Salesforce technology must continue to explore ways to stay ahead of the curve. For many organizations, the concept of evolution inside a Salesforce implementation needs information on how a Salesforce implementation can increase business ROI (Return on Investment). When considering ROI and how it affects the profit margins, two factors automatically come to mind: time and money.
Salesforce features that can help you maximize your ROI
The Salesforce platform is highly adaptable and adjustable, providing organizations and customers with a wide range of features.
Below are some of the top features that can assist organizations in optimizing their Salesforce implementation.
Lightning Page Performance for Productivity
Have you ever worked as an administrator or end-user in a Salesforce org where the lightning pages are neither inconsistent nor optimized?
Salesforce created Lightning Page Performance to address this issue. While working with Salesforce org, this powerful feature allows users to manage inconsistent not optimized lightning pages. The Lightning Page Performance tool is natively created with Lightning App Builder for doing all the analysis.
End users can execute their tasks much more quickly and efficiently by leveraging Lightning Page Performance and optimizing the location of the lightning component while avoiding distractions when opening several pages to complete their daily activities.
In-App Guidance for Engagements
Maintaining employee engagement involves processes that benefit them, from onboarding new employees to user adoption for systematic enhancements. Employees who work in complex sales and support cycles may find it difficult to remember all the steps required to complete the job.
The In-App Guidance feature helps employees navigate the system by providing reminders, tips, and gradual walk-throughs. You can also set this feature to display a floating message in the utility bar to track the effectiveness of your implementations.
Furthermore, this feature provides resources to users even before they notice they have a need, which helps increase the company’s ROI.
Salesforce Survey for Feedback
To maximize Salesforce ROI, a company must first understand where the opportunities for improvement exist. Long sales processes, product-related issues, slow response time, and others. However, analyzing the root of the problem is required before implementing change.
Salesforce Surveys allow you to implement a feedback collection strategy at any point in the marketing, sales, or support cycle. Salesforce Surveys includes a wide range of features, such as the ability to customize email templates for survey workflows (add rich text, images, and branding). Also, Salesforce Survey automate survey distribution to customers.
Social Studio for Marketing
Organizations use Social Studio to interact with prospects and customers on social media platforms such as Facebook, Instagram, LinkedIn, Twitter, and others.
Moreover, Social Studio connects your marketing and sales team to customers. By allowing customers to communicate on their terms across platforms, this tool allows employees to develop both purposeful and personal relationships with them.
AI and Data-Driven Intelligence
Einstein, the AI-powered Sales Cloud, was released in 2017 to provide data-driven predictions, insights, and suggestions to assist in making better lead/sales decisions.It does this while continuously learning from your CRM data regarding team effectiveness, whitespace, and pipeline patterns. Consider the time, energy, and opportunity costs that Einstein brings to the table by automating data analytics.
360° View with Command Center
Salesforce developed another enhanced tool called Command Center to complement the Social Studio feature.
By aggregating all customer touchpoints and analyses into a single pane of glass, Command Center visualizes facts on how your customers interact with your brand.
In addition, to do this, Command Center centralizes real-time data from Marketing CloudTM, Service CloudTM, Sales CloudTM, digital experiences, goods, and rivals to drive brand health statistics across all user interaction points.
Businesses must know how to utilize Salesforce features to boost business ROI. Salesforce ROI focuses on two key areas: growing revenue and lowering the cost of your investment.