2022 Salesforce Job Trends

Just as the stock market bounces back to all-time highs after the Coronavirus pandemic gripped the global economy in early 2020, we are now seeing the same thing with Salesforce job trends.

During 2020, a lot of Salesforce projects were put on hold, at least until there was some light at the end of the tunnel. But throughout 2021, businesses have been doubling down on cloud technology, and Salesforce is no exception. This has brought us right back to the crazy Salesforce job market we’re all familiar with. 

Here are 4 key Salesforce job trends you should take note of for the year ahead, from thought-leaders in the ecosystem.

Skills Shortage

It seems there has always been a skills shortage in the Salesforce ecosystem. Anyone attempting to hire in recent years will have realized that finding people with the right skills is no easy feat.

Salesforce has pioneered platforms such as Trailhead, initiatives such as Certification Days, and training programs such as the Talent Alliance – all to bring new professionals into the ecosystem. Whilst these have been extremely successful, nothing could prepare the Salesforce job market for the enormous investment in cloud technology from businesses in 2021. 

The skills shortage is still significant, and businesses are finding it harder than ever to hire Salesforce talent. On the one hand, this is fantastic news for candidates, who can cherry pick the organizations they work for (along with a decent jump in salary). On the other hand, this past year has been a real struggle for employers.

Entry Level Programs

As the skills shortage has existed for a while, it’s always a good idea to explore a potential career in Salesforce. You could argue that the opportunity has never been greater than it is in 2022. So there’s no better time to start your career…

With the natural combination of the skills shortage and a substantial increase in salaries, employers are looking for more cost-effective ways to build up their own talent. 

Whilst there are a few different programs similar to Pathfinder that are run by Salesforce, there has also been a rise in the number of external training partners helping entry-level Salesforce professionals.

These training programs aim to take people from outside the world of Salesforce and ensure they are well-positioned to land an entry-level job, having upskilled with a mixture of technical and softer skills.

Bradley Rice runs Talent Stacker, which helped over 1,000 members enter the Salesforce ecosystem in 2021 via their training programs. 

“In North America, we see starting salaries from $65,000 to $90,000 for entry-level jobs with the average being $72,000. However, we have seen more consistent outlier high offers, with 7% of members receiving offers above $90,000.”

This goes to show that employers are willing to pay fairly high starting salaries for professionals that have gone through a training program such as Talent Stacker. 

Niche Skills

For existing Salesforce professionals, the key to levelling up your career is specialization. Whilst this wasn’t too relevant five or six years ago, the Salesforce ecosystem has expanded so much in recent years. It’s now commonplace to be an expert at Sales Cloud or Lightning, but not so much Financial Services Cloud or Field Service Lightning. 


Another trend we have seen skyrocket in 2021, is the rise of Salesforce DevOps. Whilst certain apps (such as Gearset, Copado, and AutoRABIT) have been around for years, Covid has further accelerated the need for DevOps, especially when development teams are working remotely. 

Vernon Keenan from SalesforceDevops.Net believes that there is a big opportunity in this space – not only for those working at DevOps providers, but also for end users and consultancies that implement DevOps best practices, much like a Salesforce implementation.

“I believe that more senior Salesforce DevOps opportunities will tend to reside with consultancies and system integrators. These firms often set up processes and then move on to the next company. I also believe there will be a ton of opportunities for more junior DevOps specialists working at Salesforce end-users using Copado, AutoRABIT, Flosum, Gearset, and Blue Canvas.”

Sales Roles

The next insight comes from Mike Davis of GTM Guides, a company that helps AppExchange Apps navigate the Salesforce ecosystem.

It’s no secret that Sales jobs in the Salesforce ecosystem are paid even more than some of the most senior Salesforce specialists. In a list of highest paying Salesforce jobs, a VP of Sales will make even more on their base salary (not taking commission into account) than a Technical Architect on $174,000.

Mike suggests that during the pandemic, pressure increased on demand generation leaders to search for new, digital lead sources that weren’t just events. Alliances roles are a logical choice for this, to support building out relationships with Salesforce themselves, as well as other AppExchange companies, and Salesforce consultancies.

“These roles in the states will have a starting salary of low six figures but will track much higher with experience. If I were a more junior AE, SE, or SDR at a Salesforce ISV, I would be raising my hand to work on some of these efforts to get experience and carve out a role all to myself.”

Mike suggests that anyone who is interested in exploring a career in Alliances should check out the Association for Strategic Alliance Professionals (ASAP) – they have a great book on the topic.


By now you know that Flow is the future. Workflow Rules and Process Builders are officially being retired, in favour of the most powerful declarative automation tool.

Whilst most agree that Flow is fantastic, allowing you to do almost anything a Developer can with Apex, there is a fairly steep learning curve. This provides an opportunity for Admins to stand out from the crowd, potentially specializing in a new type of role. Bradley Rice sees this as a crossroads for Admins; they can either go down the route of becoming more specialized with Flow, or remain in a truly administrative role. 

Salesforce has doubled down on Declarative tools, primarily to allow businesses to innovate at even faster speeds than before. It may take an expensive Developer a whole day to create a complex automation using Apex, but this time could be halved with a Declarative Developer. 


The last trend to cover for 2022 is the rise of the freelancer, or independent consultant. There are a couple of forces at play here which have made freelancing a more viable way of life for a lot of Salesforce professionals, as well as opening up the market.

Firstly, with salaries on the up, it’s becoming more expensive than ever to hire a Salesforce Admin or consultancy to run your Org. Erick Mahle of Ohanaly, a platform for Salesforce freelancers, pointed out the following…

“Average Salary research shows that in the United States, a Salesforce Administrator will make between $97,000 – $122,000 a year. Similarly, consulting companies are charging hourly rates well north of $200/hr and requiring a large number of hours with their managed services packages.”

Sarah Dallimore of Pracedo also points out that we are going through “The Great Resignation”. Candidates are moving jobs in pursuit of an increased salary and favourable benefits, such as the remote working they became accustomed to during the pandemic.

“For smaller businesses, it will be unlikely that they will have any form of contingency plan in place should key employees leave and therefore it could take quite some time to find a suitable replacement. As such, I see a growing need in 2022 for short-term temporary solutions to bridge the gap in the form of freelancers or independent consultants.”

Whilst there has always been a need for freelancers, previously mentioned factors may be creating a much bigger market for them going forward. This provides a fantastic opportunity for those who want to make the leap and work for themselves. 

Alongside the possibility of working for yourself, freelancing comes with other benefits. In a LinkedIn poll carried out by Ohanaly, 35% of respondents mentioned that the ability to decide when they work has become a new priority, while another 35% mentioned that the ability to decide where they can work from is increasingly important. 

It’s hard to compare these statistics to a time before the pandemic, but it’s safe to say that attitudes to work have changed, and people are now realizing that a standard 9-5 job in an office isn’t the only path forward.

If you are interested in starting your own Salesforce business but are put off by the risk involved, Nick Hamm from 10K believes there’s never been a safer bet. Last year, 10K’s annual Salesforce Talent Ecosystem Report found that global Salesforce talent demand has skyrocketed – up 364% since 2020.

“This is game-changing news for Salesforce experts of every kind. Talent demand not only bounced back from a tumultuous and uncertain 2020 but has also far exceeded pre-pandemic levels. Customers are all in on digital transformation and there are virtually endless opportunities for Salesforce experts to evolve their careers to meet the rising demand for their skills. The ecosystem’s future is bright, and Salesforce experts can feel confident in taking the road to entrepreneurship.”


Salesforce job trends are always an interesting topic. The opportunity has never been greater for Salesforce professionals in general. Whether you are just starting out your career, or you’re five years in and looking for the next big thing to focus on, there really is an opportunity for everyone. 

But 2022 could also be the year you completely pivot your career and lifestyle. Salesforce DevOps, for example, whilst still in the Salesforce ecosystem, could challenge you in a completely new niche. Or maybe you’ll take charge of your life and become your own boss by freelancing. The Salesforce ecosystem is your oyster! 

Read the full blog at the link below!

source: https://www.salesforceben.com/salesforce-job-trends-for-2022/

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